The short answer is Building. BIM helps create a digital 3D model for a project and helps save time in design and construction.

And it is not building as a noun: “We’re going to create a model of a building.”

It’s an action word: “We are building a model of a project that is jam packed with information that will help us stay on time and prevent errors while our project moves forward.”

The long answer

Here’s an analogy we took from the book, Building Information Modeling for Dummies.

Here’s how they explain it:

B is for Banana.

“One of the best ways we’ve found to describe BIM to someone without any knowledge of it is to grab a piece of fruit. Explain that you could develop a perfect 3D replica of the fruit in digital modeling… but that’s only one kind of representation of the fruit.”

Along with that 3D replica, you’d have access to “the fruit’s data; for example, its sugar content, calories, use-by date, country of origin, whether it has Fair-trade certification, and so on.”

How does this help the AEC industry? We can create 3D replicas of an office building or landscaping project and know all the information for the project before we start.

Building a small make-believe landscape in BIM

Let’s say I’m building a garden in my backyard. I could go about it one of two ways.

The first option is that I create a 2D map on paper. On the map I could place certain plants throughout my garden that has a large Crape Myrtle in the center. Half of the garden is the shade the other half has full sun.

I buy all the plants and begin planting. My wife walks in the backyard and says, “I don’t like those purple elephant ears. I like the green ones.”

Now what?

Or let’s say we didn’t read the label that a Purple Queen is supposed to grow in the shade. We plant them in front of the Crape Myrtle in full sun.

They die.

In both cases you wasted time and money. The 2D map cannot provide all the information or a visual for the garden.

Let’s pretend we had the option of making a full digital, 3D replica of our garden. Our wife can look at it before hand. Instead of purple elephant ears we can place green elephant ears in the 3D model before purchasing anything.

The 3D model also has the information we need to see that the Purple Queens should be planted in the shade behind the Crape Myrtle.

We just saved time and money.



Now let’s look at a large example

Think what you could do if you had every piece of information needed to construct an office building in one place.

You’d have the specs for the windows, the doors, the type of office furniture, all the material needed to create the exterior and interior of the building.

You can show your customer the 3D model. Let’s say the customer does not like the windows. Instead of replacing the windows after they are delivered on site, you can replace them on the 3D model.

This saves so much money and time and keeps everyone satisfied!


So B in BIM is an action word. We are building a model jam packed with information. And in the analogy of the banana we can make a replica of the fruit with all of it’s information attached.

If you’d like to learn more about 3D modeling, please visit Hingepoint @



2300 McDermott Road STE 200-235, Plano, TX 75025
(214) 301-0000

HingePoint provides AutoDesk, BIM and Revit consulting & services for the AEC industry with development & integration of AutoDesk products with enterprise systems. As members of the AutoDesk Development Network, we are a trusted partner with over 25 years experience of systems development and integration work in the AEC industry. We support development of Autodesk products including AutoCAD, Revit, M, BIM360 and are experts in integrating with enterprise systems including Salesforce, SharePoint & Office365. Our clients range from top hotel brands and restaurant chains to AEC firms and real estate developers and Facilities Management. We provide BIM with ROI. Results Guaranteed…Literally Guaranteed.